Monday 26 May 2014

KIPLING





MONKEYS MAKE THE WORLD GO 'ROUND

The Kipling story is one of great passion, creativity and entrepreneurial spirit. In 1987, three friends in the fashion capital of the world (Antwerp rules!) decided that women needed high-quality bags that were iconic and chic and feminine and fashionable and… not boring! So they created a line of casual and colourful bags that were affordable, sporty and functional, packed with attitude but never serious or stuffy or stuck-up. In a word… FUN!
They named the brand Kipling, after the well-known and well-travelled author Rudyard Kipling. Soon, their bags were part of the everyday adventures of women around the world. Today, Kipling mascot monkeys, by far the world’s best-travelled primates, dangle from a full range of handbags, luggage and carry-alls. Trendy yet practical, upscale yet reasonably priced, durable yet daring, Kipling bags are the must-have accessories of over 35 million women in more than 60 countries. That’s some SERIOUS monkey business!
Since 2006, Kipling has been transformed into a cutting-edge brand with ultra fashion-forward collections. On top, Kipling has launched special capsule collections with exciting young designers and labels like Cathy Pill (Belgium), El Delgado Buil (Spain), Gloria Coelho (Brazil), Girls from Omsk (Belgium) and Peter Pilotto (UK). The goal? To take over the fashion world! Well, maybe not.. But, definitely, to stamp out BORING forever!

KIPLING INDEX

Kipling bags play a part in the lives of over 35 million women in over 60 countries around the world. Every year, 6 million Kipling bags are purchased from Kipling’s 215 stores and 450 corners and shop-in-shops, or from 4,000 multi-brand stores. Hold on…23 Kipling bags a minute? That is a SERIOUS barrel of monkeys!

Kipling is part of VF Corporation, a global leader in branded apparel and accessories, including jeans, outdoor, sportswear and contemporary brands. Principal brands include Wrangler, Lee, The North Face, Vans, Reef, Eastpak, Jansport, Napapijri, Nautica, John Varvatos, 7 For All Mankind and Kipling


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